Isle of Wight Fudge Company

The Isle of Wight Fudge Company – a start up fudge business in Yarmouth. 
Kifi Creative created the design and naming of the business.  Shop design look and feel, uniform, brand identity, strapline, website and signage. The initial meeting was in November of 2023. The shop opened its doors in March 2024. It has become a tourist attraction, exceeding all financial targets!  

  • Brand Identity
  • Uniform style
  • Internal and external shop design and art direction
  • Signage
  • E-commerce website

Design elements

Brand Identity

Traditional in its look, using colours associated with summer, ice cream and fudge, I wanted to give the brand an approachable and friendly feel, whilst incorporating the island as part of the identity. 


External signage

Hanging sign, shop facias and an ice cream board.

Internal signage

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